Questions for Professional Services Marketing
Questions contributed by Mike Schultz on April 17, 2010
QFL: What are your primary questions that drive/ fuel your interest in business, and marketing in particular?
Schultz:
- How do people make decisions?
- Why do they buy?
- How does persuasion work?
- What's new?
- What's next?
QFL: What were the primary questions that you asked yourself when writing Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success?
Schultz:
- What does it really take to market professional services?
- How can marketing make a business difference?
- How can I help people avoid the mistakes so commonly made in the marketing of professional services?
QFL: What are the primary questions that an individual, or organization, should ask for successfully marketing their professional services?
Schultz:
- What will it really take to reach our goals?
- What are we missing?
- What have other people done that has been successful?
- What has no one done that we should try because no one has done it?
- Where do we have blinders on and how can we get them off?
QFL: What are the primary questions that an individual, or organization, should ask for creating and implementing a successful marketing plan?
Schultz:
- What will it really take for our business to be successful, and how can marketing support it?
- Are we prepared to fail before we succeed?
- Will we implement as well as we plan?
- Will we plan before we implement?
QFL: What are your primary questions for leading and growing the Wellesley Hills Group and RainToday.Com?
- How can we provide the most value in the market?
- How can we be the best we can be?
- How can we get more done in less time with limited resources, and succeed where others haven't?
Mike Schultz can be contacted at: