Pan-Massachusetts Challenge
Questions for Creating & Building The Pan-Mass Challenge
Questions contributed by Billy Starr on October 29, 2008
QuestionsForLiving: What were the 3 to 5 primary questions that you asked yourself that led to the creation of the Pan-Mass Challenge?
Starr: PMC did not start as a business plan with a list of questions. Rather it was born out of a catharsis - an emotional response to extreme loss. My mother, uncle and cousin had all passed away as a result of cancer. I felt it was important that my life had meaning and purpose. I wanted to make a difference. In hindsight, I might have asked:
1) What am I going to do with this pain?
2) What am I going to do with my life? I needed to have something that mattered.
3) Would the combination of an athletic event with a core of fundraising be embraced by others?
4) Are there people like me who would want to give back in this way?
In 1980, a woman by the name JoAnne Goldberg and I had a dialog in which she asked me two questions that ultimately helped shape my activities in founding PMC. She asked me, "What is your goal?" I answered that my goal is to raise money. Then she asked "So, you think you can do that by yourself?". I then realized that to achieve my objective, I would be far more effective if I included others in the ride.
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QFL: What are the 3 to 5 primary questions that you continue to ask yourself on a regular basis that has contributed to the success, maintenance, and growth of PMC over the years?
Starr: There are logistical questions associated with running a significant bike event and fundraising. However, some of the primary questions which shaped the vision and success of the PMC over the years include:
1) How can I make the Pan-Mass Challenge sustainable?
2) How can I build something that ties into an individual's innate sense of civil-social duty?
3) How can the PMC attract more people?
4) How can I grow the PMC and maintain the quality of the event and the rider's experience?
5) As the number of riders increase, what will replace the intimacy and yet reinforce the meaning, purpose, and significance of the event for the individual rider?
6) How can I help to make an individual feel valued in what is now a mega-event?
Pan-Massachusetts Challenge & Mr. Starr can be contacted at:
Billy Starr
Bio
Billy Starr founded and leads the Pan-Massachusetts Challenge, the most successful athletic fundraising event in the nation.
Since 1980, the PMC, a 190-mile bike-a-thon, has contributed more than $204 million to cancer research. By 1984, the PMC had established itself as the largest grossing fundraising event for the Jimmy Fund, New England's most popular charity. By 1990, the PMC had become the most successful cycling fundraiser in the world.
Starr has built a unique organization that performs at a level of proficiency rarely found in either the corporate or nonprofit worlds. In 2008, the organization raised and contributed $35 million, the largest gift ever received by the Jimmy Fund. The sum represented 100 percent of every rider-raised dollar.
In 1993, the Jimmy Fund honored Starr and the PMC, at Fenway Park by awarding him the Tom & Jean Yawkey Memorial Award for outstanding service. In 1995, Starr was chosen as one of twelve profiled in the original PBS Visionaries series. In 1997, the bridge connecting the Jimmy Fund Clinic to the new Smith Research Labs and Dana-Farber Cancer Institute was named the Pan-Massachusetts Bridge to Progress.
Starr also serves as a consultant for other charity events. Before starting the PMC, he was a reporter for newspapers in Massachusetts and Colorado, worked in public relations with Hill & Knowlton and was the squash coach at Babson College. He received his BA from the University of Denver in 1973, a Masters in Education from Northeastern University in 1978, an honorary Doctorate of Laws from Babson College in 1998, and an honorary doctorate from Baypath College in 2008. An avid cyclist, skier, and racquets player, Starr has ridden in his own event for all 29 years. Starr lives with his wife, Meredith, and daughters Hannah and Sophia, in Wellesley, Mass.
Homepage
http://www.pmc.org/
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