Professional Services Marketing

Questions for Professional Services Marketing

Questions contributed by Mike Schultz on April 17, 2010

QFL: What are your primary questions that drive/ fuel your interest in business, and marketing in particular?

Schultz:

  • How do people make decisions?
  • Why do they buy?
  • How does persuasion work?
  • What's new?
  • What's next?

QFL: What were the primary questions that you asked yourself when writing Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success?

Schultz:

  • What does it really take to market professional services?
  • How can marketing make a business difference?
  • How can I help people avoid the mistakes so commonly made in the marketing of professional services?

QFL: What are the primary questions that an individual, or organization, should ask for successfully marketing their professional services?

Schultz:

  • What will it really take to reach our goals?
  • What are we missing?
  • What have other people done that has been successful?
  • What has no one done that we should try because no one has done it?
  • Where do we have blinders on and how can we get them off?

QFL: What are the primary questions that an individual, or organization, should ask for creating and implementing a successful marketing plan?

Schultz:

  • What will it really take for our business to be successful, and how can marketing support it?
  • Are we prepared to fail before we succeed?
  • Will we implement as well as we plan?
  • Will we plan before we implement?

QFL: What are your primary questions for leading and growing the Wellesley Hills Group and RainToday.Com?

  • How can we provide the most value in the market?
  • How can we be the best we can be?
  • How can we get more done in less time with limited resources, and succeed where others haven't?   

 

Mike Schultz can be contacted at:

Questions For Living TM
info@questionsforliving.com
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